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Quality Policy

Our organization ensures customer delight by marketing products and rendering services that are high in terms of quality. A well-documented quality management system is maintained, which is periodically reviewed to ensure enhancement and effectiveness of our quality objectives. Following our quality objectives, we continuously focus on attaining and sustaining a formidable market reputation that stems from the quality and reliability of our products.

Awards & Accolades

New India Electricals takes immense pride in the fact that it is an award winning Electrical Engineering Company. Over the years, we have attained high accolades & many prestigious awards from various bodies as well as the Government of India. We have enjoyed being a multiple Star Performer award winner.


NIEL boasts of a rich and inspiring history that spans over 46 years. Find below the major milestones traversed by the company:

Event Year

  • Established 1969
  • Distributor for Kirloskar, GE, & Reliance 1971
  • LT Switchgear manufacturing unit 1980
  • Explosion proof equipments unit 1983
  • Transformer assembly factory 1989
  • Pump & motor assembly unit 1998
  • Substation Solutions Division 2004
  • ABB System House for MV Switchgear 2005
  • ABB Channel Partner for Power Plant Electricals 2006
  • Star Export House 2010


We operate business with the prime aim of providing a comprehensive range of quality-tested and reliable systems & equipments to our clients through a right mix of premium quality products, a professional team, and a proven industry experience of over 45 years in the Electrical Engineering industry.


Our mission is to provide premium Quality products & Personalized services at Optimal cost and Timely Delivery through continual process improvements.

Quality Assurance

Being an eminent ISO 9001:2008, we ensure to serve our respectable customers with nothing less than the best. Each of our product is made from A grade material as per the international quality standards. Our experienced quality checking team thoroughly tests every High Voltage Motors, Low Voltage Motors, Switchgear Panels, Gear Pumps, Flexible Industrial Cables, HFFR Wires, Furnace Transformer, Mill Duty Motors, Sluice Valve, Stainless Steel Pumps, Medium Voltage AC Drives etc. to ensure perfection in all the aspects. In our modern testing unit, all the products are gauged on the grounds of their performance, construction, design perfection, durability etc. Due to the outstanding quality, our products hold several quality test certificates, which are provided by renowned firm like Central Power Research Institute.

Products Portfolio

We are into manufacturing, supplying, importing and exporting below cited products:

  • AC Motors
  • High Voltage Motors
  • Low Voltage Motors
  • Rerolling Mill Duty Motor
  • Cage-Closed Type
  • Spectrum Series Cage-Closed Type
  • Cage-Open Type
  • Wound Open Type
  • Wound Close Type
  • Flame Proof
  • Non Sparking Increased Safety
  • Crane Duty Cage/Slipring
  • Vertical Hollow Shaft
  • Roller Table
  • Cables
  • LV Power & Control Cables
  • HV Power Cables
  • Flexible Industrial Cables
  • PVC & XLPE Power & Control Cables (Copper & Aluminum)
  • FR PVC Insulated Industrial Cables
  • FR LSH PVC Insulated Industrial Cables
  • HFFR Wires
  • Transformers
  • Distribution Transformers
  • Power Transformers
  • Furnace Transformer
  • Cast Resin (Dry Type)
  • Containerised Substations (CSS)
  • DC Motors
  • Laminated Yoke DC Motors
  • Mill Duty Motors
  • Solid Yoke DC Motors
  • Switchgear Panels
  • Medium Voltage Panels
  • Low Voltage Panels
  • Drives
  • Low Voltage AC Drives
  • Medium Voltage AC Drives
  • DC Drives
  • Pumps & Valves
  • Centrifugal Pumps
  • Borewell Submersible
  • End Suction [CE]
  • End Suction [CPHM]
  • End Suction [DB / DB (Large)]
  • End Suction Mixed Flow
  • End Suction Monoblock
  • End Suction Process
  • Horizontal Axially Split Casing [DSM]
  • Horizontal Axially Split Casing [UP]
  • Horizontal Multistage
  • Non Clog Self-Priming
  • Open Well Submersible
  • Solid Handling Non-Clog
  • Solid Handling Non-Clog Pump [SHL]
  • Submersible Sewage
  • Vacuum
  • Vertical in Line Multistage
  • Vertical Turbine
  • Gear Pumps
  • Type HG
  • Type HGX
  • Type RDRN
  • Type HGSX
  • Type RDMS
  • Fuel-Injection
  • FTMP
  • Chemical Pumps
  • Polypropylene Pumps
  • Stainless Steel Pumps
  • Dosing/Metering Pumps
  • Valves
  • Gate Valve
  • Sluice Valve
  • Butterfly Valve
  • Reflux Valve
  • Fire Fighting Pumps
  • Substation System

Clients can also purchase following products from us:

  • ABB Outdoor Vacuum Circuit Breaker
  • Air Break Starters
  • Brake Motors
  • Brakes
  • Circuit Breakers
  • Core Lamination
  • Flameproof Equipments
  • Gear Boxes Worm Reduction
  • Gear Motor
  • Helical Gear Boxes
  • HT Switchgear Panels
  • Immersed Starters
  • LT Switch Boards
  • LT Switch Gears
  • Lt Switch Gears Oil
  • LV Switchgear
  • Manual Direct Starters
  • Motor Power Control Centers
  • Oil Immersed HT HV
  • Power System Components
  • Transformer Cores
  • Weather Proof Switchgear

Business Alliances

To provide the best electrical and engineering products to the customers, we have made business alliance with some well known names of the market. Our product partners are:

  • ABB Ltd.
  • Areva
  • Crompton Greaves Ltd.
  • HBL Power Systems Ltd.
  • Kirloskar Electric Company Ltd.
  • Kirloskar Pneumatic Company Ltd.
  • Siemens
  • Stetch Projects Pvt. Ltd.
  • Vega Group

Our Guiding Lights- Management

Name Designation Details
Mr. Hemanshu Narendra Desai Chief Executive Officer
  • Known fort his foresight and perfection approach in all the aspects of business
  • Have passed MBA in International Marketing
  • Also an experienced Electrical & Electronics Engineering Graduate
  • His strong rooted family and outstanding business values made him to build a strong foundation of our company
Mr. Nipul Desai Director
  • Holds rich knowledge of the domain
  • He looks after all the matters of the company, leadership, sales, marketing and finance
  • A Business Graduate, also passed MBA in Operations Management
  • Responsible for setting projects division and a manufacturing division at New India Electricals
Mr. Jatin Shah General Manager
  • Possess over 15 years of experience in the Electrical and FMCG industries
  • Done graduation in commerce field from Bangalore University
  • Holds expertise in Marketing, Accounting and HR
  • Also did short term courses at the CA's Institute-Bangalore and at IIM-B
  • Expert in tackling issues of Marketing as well as Inventory and Manpower with his detailed knowledge
Mr. Srikanth Namjoshit Vice President of Projects
  • Done graduation in Electrical & Electronics Engineering
  • Holds around 30 years of experience in the Steel Manufacturing sector
  • As a Vice President of Projects at our company- New India Electricals, he has attained excellent financial targets
Mr. CSN Mallikarjuna Vice President of International Marketing
  • A Graduate in Electrical & Electronics Engineering
  • Have more than 28 years of experience in International Sales and Marketing
  • He is instrumental in global Sales and Marketing of all our Electrical Products
Mr. B. K. Gopinatha Rao Business Development Manager
  • A Commerce Graduate with 10 years of experience in National & International Exhibitions
  • As a manager in our firm, he has excellent exposure in the exports of products including their documentation, packaging and logistics
Mr. Mukul Bhatt Sales Executive
  • Has done graduation in B.Com
  • Holds 20 years of sales experience
  • In our company, he is brilliantly managing all matters related to Accounts & Sales for the Motors, Pumps and Drives
  • He joined our firm in accounting service department but later moved to sales
Ms. Sonia Raj Sr. Sales Executive
  • Has passed graduation in engineering field
  • Possess about 10 years of experience in sales and marketing
  • Efficiently manages all the matters related to Sales, Marketing and Finance for the Pumps division at New India Electricals
Mr. Lokesh Accounts Head
  • A talented Commerce Graduate
  • Holds 8 years of experience in Finance and Accounting
  • Responsible for looking managing all the accounts and financial matters of our firm of domestic as well as international projects

Infrastructure Set Up

With the aim to have streamlined execution of trade operations, we have built a sound infrastructure set up. Out of the massively spreading total space, 15000 sq. ft is covered by the architecturally designed office and 20000 sq. ft area by warehouse. Backbone of our premise is the maintained manufacturing cell, where all the offered pumps, switchgear panels, valves, motors etc. are developed with the aid of maintained modern machines, tools and facilities. Further, to keep entire developed as well as imported stock, our company is supported by spacious warehouse. In order to have smooth as well as speedy working, we have maintained some other major departments in our premise such as research & development, accounts, sales & marketing etc.


Indian Customers
ABB Ltd. ITC Ltd.
Adithya Birla Novo Ltd. J.K Industries Ltd.
Ambuja Cement Ltd Jindal Aluminium Ltd.
Arvind Mills Ltd. Jindal Steel And Power Ltd.
Associated Paper And Straw Boards JSW Steel Ltd.
BASF India Ltd. Kerituri Networks Ltd.
Bharath Earth Movers Ltd. Laksmi Card Clothing Manufacturing Co (P) Ltd.
Bharath Petroleum Corporation Ltd. Lathia Rubber Manufacturing Co. Pvt. Ltd.
Biocon Ltd. Madras Cements Ltd.
Blue Star Ltd. Mangalore Chemicals And Fertilizers Ltd.
Cadbury India Ltd. Micro Labs Ltd.
Cenlub Industries Ltd. Monnet Ispat And Energy Ltd.
Century Pulp And Paper Wipro Ltd.
Eempee Sugar And Chemicals Ltd. INA India Ltd.
Godrej Agrovet Ltd. Industrial Plastic (Pvt.) Ltd.
Graphite India Ltd. ISRO (Indian Space Research Organization)
Hindustan Aeronautics Ltd. Hindustan Coca Cola Beverages Pvt Ltd.
International Customers
Unicell Paper Mills (SA) (Pty) Ltd. Xiamen East Communications Co. Ltd.
S.M. Muhibbah Heavy Engineering & Const. Cotabato Sugar Central Co., INC
Bhutan Power Corporation Yesu Pvt. Ltd. Company
United Paper Industries Company Myanmar Electricity Power Enterprise
Ceylon Petroleum Corporation ABB Powerlines Ltd.
Gunkool Engineering Co. Ltd. Power Holding Company Nigeria
Sunflag Steel Nigeria Ltd. Tanzania Electric Supply Company Ltd.
Mikano International Ltd. Sohar Steel L.L.C

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